Mella are iconic fruit-flavored jellies covered in delicate chocolate. They have been produced by Goplana for years. A well-known Polish confectionery brand decided to respond to changing trends in ecological packaging and reduce the size of Melli's packaging. Our task was to refresh the jelly brand and design new packaging.

In lifting the brand, we wanted to maintain its traditional and recognizable character but modernize it. We left the old font and gave up the navy blue background in favor of a clear outline around the name, which refreshed the image of Mella.

Then we designed new packaging for jellies. The key was the juicy colors, which reflect the refreshing, fruity taste of the product. We also used a gradient, thanks to which we achieved a distinct contrast with the magenta color of the Goplana brand. The entire composition was complemented by appetizing photos of jellies and chocolate-covered ingredients. We have also added notes that describe the benefits of the new version of the iconic Melli.